Columbia Sportswear Company and Discovery Channel Strike Media Partnership ...
Broadcast Newsroom: 1 views since Wednesday, August 6, 2008 at 12:45 PM
PORTLAND, Ore. and SILVER SPRING, Md. , Aug. 6 /PRNewswire/ -- Columbia Sportswear Company (Nasdaq: COLM), a global leader in the active outdoor apparel and footwear industries, and Discovery Channel, premier provider of real-world entertainment, today announced a media partnership agreement for 2008 that includes Columbia Sportswear sponsorship of two U.S. programs, a media buy on the network, ...

Published in: Anthropology and Archaeology