Guideline Chief Research Officer to Present Key Findings of a...Business Wire via Yahoo! Finance: 6 views since Thursday, August 7, 2008 at 10:16 AM NEW YORK----Guideline Chief Research Officer, Morris S. Whitcup, Ph.D will be presenting key findings of a study titled DTC Advertising and the New Media: Is the Pharma Industry Prepared to Reach Media-Savvy Consumers? at the PharmaMed Marketing and Media Conference.
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