Raising the IQ of Widget Marketing ...
Marketwire via Yahoo! Finance: 12 views since Thursday, July 31, 2008 at 08:00 AM
The allure of the web widget is simple and seductive -- the power of technology connecting millions of users with a marketer's brand. Unfortunately, beneath the luster of massive scale widget marketing lies a costly truth some marketers aren't prepared to face: depleted budgets with no intelligent ROI because of costly distribution fees.

Published in: Desktop Customization