10 percent of today's shoppers are multi-channel ...
The Log Cabin Democrat: 3 views since Saturday, July 5, 2008 at 11:15 AM
NEW YORK, NY Multi-channel shoppers are identified as people who regularly participate in more than one method of shopping, including online, in-store, catalog, and phone order. Experian Consumer Research found that nearly 10% of the U.S. population falls under this category, making multi-channel shoppers an extremely valuable target for retailers.

Published in: Shopping and Services