10% of Today's Shoppers Are Multi-Channel Shoppers ...
Marketwire via Yahoo! Finance: 2 views since Thursday, July 3, 2008 at 10:01 AM
Multi-channel shoppers are identified as people who regularly participate in more than one method of shopping, including online, in-store, catalog, and phone order. Experian Consumer Research found that nearly 10% of the U.S. population falls under this category, making multi-channel shoppers an extremely valuable target for retailers.

Published in: Shopping and Services